About Zigi

Zigi

Zigi's radical new take on mobile advertising creates new opportunities for retail brands, mobile game developers and their players. For the first time ever, retail brands get an ad medium that delivers verified foot traffic directly to their stores - all within a rigorous ROI framework. With Zigi retailers eliminate waste from advertising, paying only for customers brought to their stores.

Game developers increase their revenue, earning high value bounties with each players who visits a retailer store, as well as significantly boosting user retention. And the players? They get free rewards in their favorite games, just for visiting retail locations throughout their day. Zigi really is a win-win-win.

Zigi is a backed by some of the best names in the tech industry: Greylock Partners (behind successes like Facebook, LinkedIn, Pandora, Instagram and DoubleClick), Sunstone Capital (investors in Layar, Asetek, Issuu, Prezi, Trunk and Neotechnology) and Intel Capital.

Executive Team

Juha Christensen

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Juha Christensen

Chairman and CEO juha@zigi.com

Juha is a serial entrepreneur with a remarkable track record. Voted one of the 25 Most Influential Europeans in Technology by Time Magazine, his passion is in nurturing and investing in growing start-ups.

Juha is Chairman & CEO of Zigi, the leader in location-based advertising, and CloudMade, the leader in cloud-based navigation and map services.

Juha is also Chairman of Oysterfields, the investment firm, and of Cogniance, the design, engineering, marketing and back-office services company. He is Founding Partner at Progression, the accelerator company behind a dozen successful companies and a Venture Partner in venture capital firm Sunstone Capital. In addition, Juha holds board seats at Brandworkz, Buttonwood Financial and Pelican Imaging.

Previously, Juha co-founded Symbian, brought Pocket PC and Smartphone to market at Microsoft, was President at Macromedia and built and sold numerous technology companies.

Nick Black

Nick Black

VP Product nick@zigi.com

Nick's expertise and passion spans people, products and places. A trained anthropologist, Nick has carried his skills into the technology world always approaching problems from the user's perspective.

An early pioneer of location-based communities and products, Nick was a founder member of the OpenStreetMap Foundation, graduated from the acclaimed Geomatic Engineering department at London's UCL, has prototyped numerous location based advertising systems and was creating location based apps before phones had GPS. In 2006 he founded CloudMade - the location based developer tools company.

At Zigi, Nick leads a crack team of product thinkers, doers, designers and engineers whose products are changing the way people experience mobile games, creating new revenue opportunities for mobile game developers and creating transformative opportunities for retailers.

Christian Petersen

Christian Petersen

Vice President cop@zigi.com

Christian, Zigi's Vice President, has over 20 years of experience with a combination of marketing, mobile and games. He has worked internationally as an expert on mobile applications and advergaming for companies such as Macromedia, Microsoft, Symbian, Kellogg's, LEGO, Mars and Nestle. He has been the Producer on over 100 advergames. His insight into working with consumers, software developers and large brand advertisers has enabled him to understand needs, wants and benefits for all three groups and central to the creation of Zigi. Christian works closely with top game developers as well as leading retail chains across the world on how they can improve consumer engagement and monetization. Christian is a frequent speaker at mobile and developer conferences, the most recent examples – Mobile 2.0, Where 2.0, Casual Connect 2012, LA Games, Edinburgh Interactive and Mobile Gaming USA.

Jim Brown

Jim Brown

CTO jim@zigi.com

Jim is responsible for the technology and infrastructure of Zigi. He has spent over 25 years in the retail, telecommunications, and database/ERP industries driving strategy, building technical operations and delivering to plan. Jim has a significant corporate background with Kmart, Oracle, Sonopia and Symbian along with CIO/CTO roles in number of startups and smaller technology organizations.

Michael Farrow

Michael Farrow

Chief Financial Officer mike@zigi.com

Before joining CloudMade, Mike served as a CFO for NetShelter Technology Media, which delivers internet advertising across technology-related websites. Previously, he was CFO of Jumpstart Automotive Media, a leader in both automotive content and advertising, and the top Financial Manager for fastest growing division at EarthLink, a Fortune 1000 company.

Management Team

Iryna Liashchuk

Iryna Liashchuk

Head of Marketing iryna@zigi.com

Iryna is responsible for getting top retail marketers and leading game publishers to fall in love with the Zigi opportunity from the first acquaintance. Iryna's talented team ensures that the marketing objectives of Zigi's retail clients and the monetization needs of our cherry-picked developer partners are carefully studied, reflected in the constant product improvements and matched up to bring the best returns. With the background in media buying for global consumer brands and marketing in the cutting-edge software consultancy business, Iryna now finds it her personal passion to build out Zigi's success and let the world know about it.

Taras Bublyk

Taras Bublyk

Product Manager taras@zigi.com

Taras is addicted by innovations and fresh ideas.

He thinks that location based monetization model is going to open the new age of software development.

His hobbies are season driven: motorbikes during the summer and skiing in winter.

Pavel Stelmakh

Pavel Stelmakh

Project Manager pavels@zigi.com

Pavel is Project Manager at Zigi. He thinks that Software development should be fun and in the end make life of people better and easier.

You can find him playing football during his free time.

Pavel Baiborodin

Pavel Baiborodin

Design Lead pavelb@zigi.com

Pavel is a Design Lead at Zigi. He has 10+ years experience in graphic design and 4 of them dedicated to UX. Pavel strongly believes that design is all about finding a solution for a problem and thus making peoples' life in the digital world easier and more fun. Aesthetics comes next because any product should be beautiful by default. His interests vary from motion design and filming to hitting waves,snow slopes or asphalt with all the types of boards.